Is ranking on Google difficult? What are the best practices? Is there a shortcut to getting to the top of the search engine results pages (SERPs)? In this blog post, we will answer all of these questions and more. We will talk about what goes into ranking on Google, and dispel some common myths about SEO. We will also provide some tips and tricks that you can use to improve your rankings.

What goes into ranking on Google?

Anyone who has ever tried to do a web search has likely used Google. It is the most popular search engine in the world, handling over three billion searches per day. But how does Google decide what results to show for a particular query? The answer is that there is a complex ranking system at work, which takes into account a variety of factors. Relevance is obviously important, but Google also looks at things like the number and quality of inbound links, the user's search history, and even the physical location of the user. By taking all of these factors into account, Google is able to provide accurate results for even the most complex queries.

Common SEO Myths

There are a number of myths about SEO that can lead businesses to make eliminate important ranking factors or pursue practices that do more harm than good. One common myth is that keyword stuffing – the practice of cramming as many keywords into a piece of content as possible – will help to improve a website’s ranking. In reality, keyword stuffing is considered a spammy tactic by Google and can actually result in a website being penalised. Another myth is that links from low-quality websites can damage a website’s ranking. While it’s true that links from spammy websites can hurt your ranking, links from high-quality websites can actually help to improve it. The bottom line is that businesses need to be very careful about the advice they listen to when it comes to SEO – otherwise, they may end up doing more harm than good.

Improving your SEO to rank on Google

SEO is an important tool for any business that wants to be visible online. By optimising their website for search engines, businesses can improve their google ranking and ensure that their site appears higher in search results. There are a number of factors that can influence google ranking, including the quality of content, the number of backlinks, and the use of keywords. businesses that want to improve their ranking should focus on creating high-quality, keyword-rich content and building up a strong backlink portfolio. By taking these steps, they can significantly improve their chances of appearing higher in search engine results pages.

What are your options?

At Practice Coach Clinic, we understand that managing a medical practice can be a full-time job. Between seeing patients, ordering supplies, and dealing with insurance companies, there's often little time left for anything else. That's why we offer a variety of services to help take some of the load off your shoulders. We can handle everything from building your website and creating content to developing marketing campaigns and building backlinks. And because we're experts in the field of medical marketing, you can be confident that your practice is in good hands. So if you're looking for someone to help manage your online presence, be sure to give us a call. We'll be happy to discuss your needs and develop a customised plan to help you achieve your goals.

It can be tough to get patients through the door of your private clinic, but with the right marketing strategy it's definitely doable. One great way to introduce potential patients to the high-quality care you're providing is by using introductory offers. This blog post will discuss some of the best ways to utilise introductory offers and drum up new business for your clinic!

For new clinics, getting established in an area can be pretty difficult. You may have lots of competition or struggle to get the word out that you've opened. There are plenty of ways to get new patients from leafleting, digital marketing, advertising online or in your local paper. But when you do this, what are you going to be advertising? Is it enough to just show the service you're offering? Maybe it is, but a lot of times it takes a little nudge to ensure that the advertising strategy you're using works!

One of the best ways to ensure this is by offering something as part of your advertising strategy. This could be a discount on the first consultation, or a freebie such as a voucher for a treatment or initial consultation. Whatever you decide to offer, make sure it's something that will really entice people to come and try out your clinic.

Introductory offers are a great way to get people in the door, but you also need to make sure that they have a positive experience once they're there. That means providing top-notch care and customer service throughout their time at your clinic. If you can do that, you're well on your way to gaining lifelong customers!

The hardest part of running any business is establishing yourself in the market. It takes time to build up a large customer base of patients who trust in you and the care you provide. Some people may not even realise that private care is the best route for them but just by getting them through the door you'll be able to show them why your practice is the best way forward for them.

There are many other ways in which you can advertise and gain new patients at your clinic, today I've only focused on one but in reality, it would be used in conjunction with many other strategies (like digitally advertising your offer) - if you are struggling with advertising or getting new patients, some speak to us. Our marketing team are specialists in how to market a private clinic and are more than happy to help you on your way! Get in touch today: Contact Us

It's no secret that private healthcare is on the rise. With more and more people seeking out private care, it's important to make sure your practice is set up for success. One of the most important aspects of running a successful private medical practice is getting digital consent from your patients. In this blog post, we will discuss why digital consent is so important in private healthcare and how to set it up correctly for your practice!

The importance of digital patient consent

Digital consent is important for a number of reasons. First and foremost, it ensures that your patients are fully informed about the care they are receiving. They understand what the risks and benefits are, and they can make an informed decision about whether or not to proceed with treatment. Additionally, digital consent forms help to protect you and your staff from liability. If something goes wrong during treatment, you can rest assured knowing that you have the patient's informed consent on file.

Easily customise patient consent forms

So how do you set up digital consent in your private medical practice? The first step is to find a software solution that meets your needs. There are a number of different options on the market, so be sure to do your research before making a decision. Once you've selected a software solution, you'll need to create digital consent forms for your patients. Be sure to include all of the relevant information, such as the risks and benefits of treatment, in the form. Once you have your digital consent forms set up, be sure to train your staff on how to use them correctly.

Function 365 consent forms for Private Practice

Function 365 makes it simple to setup consent forms and get the patient to fill these in via their online portal before you even meet! The beauty of using F365 is that the consent forms are completely customisable for your practice so you can make sure that consent is given properly and then it is automatically linked to the patients record within your Practitioner portal.

By following these simple steps, you can ensure that digital consent is set up correctly in your private medical practice. Do not hesitate to reach out to us if you have any questions about setting up digital consent in your practice! We are always happy to help. Thanks for reading!

If you're looking for more information on private healthcare or setting up a private medical practice, get in touch by booking a demo with us today -

When communicating with your Patients there are lots of options out there. In this blog post I’m going to focus on SMS and the advantages of using it for urgent/time-sensitive communication as well as for marketing purposes.

The first thing to note is when choosing to contact your patients via SMS v Email, email open rates are around 21%. That is not very high. Especially if you’re trying to give them important information or try to upsell products or services. You want to make sure your Patients are seeing this information. On the other hand, open rates of texts are around 99%, AND 97% opening within 15 minutes. That is a real stark difference when we’re looking at how we communicate with Patients/potential Patients on a daily basis.

Security

One of the main things you need to consider when you’re choosing how to communicate with your patients is the security of those messages, especially if you’re going to include sensitive data. There are platforms out there (like F365) that can send appointment reminders directly from the platform via text to your patient, securly! It’s best when establishing communication channels to ask the right question - IS THIS CHANNEL SECURE?

Opt in - Why?

Giving your patients the ability to opt-in and opt-out of email communication isn’t just polity, it’s now the law. Most people choose to have this as an optional checkbox during sign up - it is absolutely recommended to do this or you could find yourself in a little bit of trouble. This isn’t just for email, this is for any form of communication. Inside F365 you can easily set your marketing communication preferences during your setup of the platform.

When and how often?

This is a difficult question. If we’re talking about time sensitive information, as soon as possible and by text and email however when we’re talking about marketing it’s a very thin line to tread. Too often and you could find your Patients opting-out of marketing communication from you but not often enough and you could be missing out on lots of opportunities for business growth. My best advice is to put yourself in the patient's shoes and ask how often you think is reasonable to get texts/emails from a business? You know your patients and client base the best.

Choosing the right communication channel that is secure and fulfils its purpose of actively growing your business and providing exceptional customer service really is the cornerstone to success in Private Healthcare. If you want to know more about the options available to you inside F365, get in touch with us today!

There is so much software out there that can be used to communicate with your patients. Even your Practice Management Software. When looking at communicating with patients you don’t want it to be generic. They’re paying for a premium service and as such they expect a certain level of personalisation within the service they receive. 

Email Marketing

Marketing to your patients, whether it’s about new services or reminders about services they have booked should absolutely be personalised. The easier way to do this is by using a system like Function 365 to send emails to patients. We get a lot of clinics asking - isn’t it hard to send a personalised email to everyone though? Surely it’s time consuming? - It used to be, however now it’s really simple to setup email templates and for a system like Function 365 to pull in the data (like name or data about the patient) into the email for you automatically so all you have to do is write the email once and the system takes care of the rest!

In-Person Care

Even if you’re providing in-person care, your Practice Management Software can be your best friend when giving that person touch to your patients. Receptionists (and you) are always talking to patients, they may mention they have kids, pets, like a specific sport or engage in certain activities. It is super simple to leave a note on the patient's profile about this so next time they come in, anyone looking at the patient's profile can look at the note and ask them. How good is it when people ask you about yourself and ‘remember’? You’re able to do this so quickly and easily with Function 365!

What are reviews?

A review is feedback from a client. Most people are familiar with reviews whether it's because they’re already asking their clients for reviews or because they’ve been asked to review a business before!

The main thing to realise about reviews is this; Private Healthcare can be quite expensive, for most people they have to think before committing to going Private. As such, they want to know, before they commit, that they’re going to get value for money. The best and easier way to show clients this is absolutely the case is by collecting and then USING reviews for your Private Medical Practice.

Lots of people are a little afraid to ask for reviews. For two main reasons, the first being, people won't respond. Well, you’re probably right. Most companies only get a very small % response rate from reviews they ask for but if you aren’t asking for reviews you certainly aren’t going to get any.

The second reason is they’re worried about getting negative reviews. In the world of digital interactions it’s very easy for people to go online and leave negative feedback. However, if you’re confident in your products and services this shouldn’t be a concern. Even if you were to get a negative review, there is always an opportunity to respond to the review which is public and if the review isn’t genuine you can even submit an appeal to have any review deleted from your profile. This should alleviate some of the fear around reviews.

Where to collect reviews?

There are plenty of websites out there that are just there to be “review websites”. You may have heard, and even used these before. The main ones are TrustPilot and Google Reviews. You can also get industry bespoke review sites like Trip Advisor if you’re being asked to review a holiday.

So first things first, where is the best place to ask your clients to leave you a review? Well if you have a Google My Business Account and your business is listed on Google, you’ll be giving your clients the ability to leave reviews for you via Google just by doing that but is this the best way to collect reviews?

In my opinion, websites like TrustPilot offer you a greater ability to manage the process of asking clients for reviews (as there is a referral service built straight into TrustPilot) and as such it makes it significantly easier for your clients to leave you a review! 

Whichever platform you decide to use, make sure it's right and works for you and your business!

How to collect reviews?

If you’ve been following my blog posts hopefully by now you’ll have your email system setup to automatically add clients to an email sequence. Especially if they’re your clients because this allows you to keep them up to date with products and services and changes at your Clinic. 

The best way to collect reviews is by utilising your email marketing system to automatically send out an email simply asking your clients for an honest review of your services. It’s super easy to automate this and it will mean once it’s set up you no longer have to really think about it, you can just watch the fantastic reviews roll in!

How to use reviews?

So, you’ve collected plenty of reviews and you’re really happy with the responses, what's next? I see plenty of businesses out there collecting reviews and then doing nothing with them and expecting their clients to just find them if they want to see reviews.

What's the point in that? You’ve put in all this hard work to get incredible results, you should be shouting about this from the rooftops!

You can post images of reviews on your website with the link to the original post. You could leave a direct link in the footer of your website to your review page to ensure it’s easy and accessible for anyone looking for reviews for you and you could post these on social media!

Utilising reviews will ensure to build trust in your client base and with future clients!

They Don’t Work?

When it comes to meeting people in your industry, who doesn’t love getting to bounce ideas and share the latest industry information and trends? But today we’re going to explore if going to a networking event is worth it and is a valuable use of your time.

On one hand, research has shown that your networking may not be as advantageous as we once thought. Research shows that people actually spend a large amount of time with people that they already know. On average, if a participant knew around ⅓ of the people in the room they would spend 50% more of their time with the person they already know. Despite the fact they were there to network and meet new people from the industry.

So from this can we deduce that networking events are ineffective?

Hold On, Maybe They Do!

Not so fast! Lots of people go to networking events each week so if they’re ‘ineffective’ why are they still happening? Well the simple answer is this. They do actually work!!!

The people who get the most out of networking events are people who treat them for what they are. A chance to meet new people or connect with people they may have lost touch with. If there are speakers at the event they will usually do a bit of research beforehand to understand the speaker and the subject matter and then be able to engage others in great conversation about the topics being discussed in the evening.

There’s nothing worse than being in a room full of people and having nothing to say!

Networking For Private Medical Practice Owners

In Private Medical Practice, it’s great to know people and have friends in the industry. If nothing else, they’re on the same journey as you (even if they’re in a different field). They’re navigating the same choppy waters of running their own Private Practice and you may be able to help each other to grow and succeed. That is what networking is truly about. Finding like minded people who can support each other and build relationships with people you can take advice from (and give advice) in times of struggle.

What else can you get from networking events? Lots of time, there will be speakers at these events and generally these are really interesting. If you pick networking events where you will enjoy the speaker content, you’ll actually get something from the networking event - not just the chance to meet people. It’s a bonus if you’re being offered CPD credits too so always look out for those.

Networking Is Not For Me!

“I’ve been invited to my first networking event and I’m not sure what to expect, I won't know anyone.”

This is a quote I hear time and time again. It’s like the first day at a new school. I don’t know many people who would choose to put themselves out there HOWEVER getting actively involved in the networking community will allow you to make relationships with peers and potential partners, learn and grow as a practitioner and a business owner but most importantly of all it will mean that you’re continually able to move in circles of people who are on that journey with you. 

My advice is to take every opportunity that comes your way! If you get invited to a networking event, give it a try! I find networking events really fun and engaging and it’s really refreshing to feel like I’m not alone in a world that can feel quite lonely sometimes as a business owner!

Think of a hashtag as a word or phrase you want to use to promote your business. For example if I was selling apples my hashtags might be #applesforsale #bestapples #apples - there are no real hard and fast rules when it comes to making up hashtags but there are a few guidelines to help you get in front of the right customers!

Quality not Quantity:

General consensus is that around 11 hashtags is the perfect number. If you aren’t currently using hashtags the best way to find them is by searching for related businesses or products on sites like Instagram (where hashtags are commonplace) and seeing what hashtags they use! Do your research.

Some hashtags may work for you like #doctor but you may then get people searching for things not related to your or your practice like where is the closest #doctor to me? - Not necessarily relevant. 

Another great tool to use to identify the right hashtags for your business is:

https://hashtagify.me

This great website allows you to search your field and it’ll bring up lots of hashtags for you to choose from.

Validate those Hashtags:

If you’re using a site like hashtagify or indeed trying to come up with hashtags yourself you need to make sure that those hashtags are actually being searched for. Instagram will hint when you put in a new hashtag how many posts that day have been written with that hashtag, too little and you risk no exposure but too much and you risk getting lost in a sea of other posts.

It’s a balancing act.

On the other hand, sites like hashtagify will actually tell you how good the hashtags are when you look at them, from here you can compile a list of the best ones.

Consistency is key:

When I look to do a new post on Instagram or Twitter I generally always use the same ‘base’ hashtags, to ensure my core customers are getting hit and then add a few extras to the end that are content specific for that post.

Save your core hashtags and make sure you can copy and paste them in every time - people don’t usually just search for things once they’ll go back to them again and again

First things first, Google Trends is an extremely useful tool if you want to get your content in front of people searching for what you’re selling!! What exactly does it do and how can YOU utilise it?

What is it?

Google Trends can actually show you how frequently a word or a phrase is put into Google, this means if you’re looking for a blog topic or content for your Private Medical Practice then this is your first port of call. There’s no point writing about something that won’t get seen and Google will happily give you a free, helping hand with this.

If you search any term Google will provide you with a search volume index (how much that specific word has been searched) and also geographic information about the people searching for that topic.

Why is geographical information important?

Just like choosing to target a certain age, gender or type of person, being able to target people in a certain geographical area will mean you’re able to hit your target market a lot easier. If you know a certain word is only searched in America and you don’t currently provide your services in America there is no point using this keyword.

How does it work?

The first thing to look at on Google Trends is currently trending. This will give you an indication of what people are searching for. Some of it is not related to what you want to talk about but if it is you know you’re going to be able to hit lots of people searching for your topic, product or service.

If currently trending doesn’t give you the information you need you can search by a word or phrase by typing it into the search box at the top. Once you’ve searched the term you are then able to define the criteria below it like, where you want to check the data against (the location), how far back you want the data to be looked at - 1 month, 12 months etc. A category - this is just an industry if you want to narrow down your search and type of search.

What is a type of search?

Google doesn’t just own Google, it has its fingers in lots of other pies. Google can post their adverts in various places across the world and also get search terms from places like YouTube, the news or shopping. As such you can narrow down your search even further if you’re wanting to know how people on YouTube have searched for a specific topic (if you’re considering posting a video for example).

What else should you know?

Google Trends will also throw up ‘related search terms’ for you when you’re searching for a word or phrase. This can be really invaluable information if you’re researching keywords for google adverts. You’re able to look at all the keywords relating to what you’ve searched and pick out the best ones for you that’ll ensure you’re getting traffic to your website organically or by your ads!

Want to give Google Trends a go? Click here - https://trends.google.com/trends/

Are you asking the right questions on a demo with a Practice Management Software company?

Setting up in Private Practice is hard, there’s no doubt about it.


Your Practice Management System should be the heart of your practice and ensure everything from initial contact with the potential customer all the way through to them receiving care with you runs smoothly. Whilst also ensuring that you don’t have to do everything manually every, single, time.

You know what I’m talking about, those tasks that take hours and hours every week that you just can’t seem to shake off? Those are the ones that any GOOD Practice Management Software Company will have already identified, solved and mean they’re no longer taking up your valuable time!

So where to start? Same place as most people in the market for any product or service I guess, Google. If you google Practice Management Software you get something that looks a little like this:

Just a quick point to note here - ALL of these are ads. This isn’t a problem, just be aware of it when you’re searching. You can tell they’re ads because before the text, top left corner of each link is an ‘Ad’ symbol letting you know.

These are the people who are actively looking to engage with you. So engage with them. Have a look around their sites - look at what they do, the price, and what they say they can do for YOU. That’s what it’s really about. If they just talk about themselves, they do not care enough about you - they just want you to sign up.

If we scroll a little further down these are now the ones that ‘organically’ come up and are not paying to be there. Have lots of authority with Google too because getting on the top page of google really isn’t easy to do! These are absolutely worth a look.

If we take a look at Function 365’s Practice Management Software for a moment, you’ll see a lot of what we do is geared around helping YOU make the right choice for your practice and for US to help you solve those persistent headache problems costing you valuable time each week.

So you’ve had a look on Google - found a few companies you like the look of, what next?

It's time for a demo. I know, I know, no one wants to be sold to but how can you see how awesome someone's software is and if they’re actually going to be able to help you achieve those goals without looking at the software?

Schedule 3-5 demo’s and make sure you ask these 10 questions:

  1. How is my data stored
  2. Is there someone I can speak with if I have problems
  3. How much does the software cost and when I scale, how does the cost increase for this?
  4. How long have you been established?
  5. As a business, what is your goal within the Healthcare industry?

So why are these the top 5 questions? Let me explain!

Question 1 is about your data and YOUR PATIENTS data. If they cannot, straight off the bat, tell you where the data is being stored and shout about how safe it is - RUN AWAY. Do you want to put your patients' data into  the hands of someone who doesn’t even know where it’s going? ABSOLUTELY NOT!!!

Question 2 is all about them valuing you as a client, is there someone to speak with if I have a problem. Not just a knowledge base or video tutorials on how to do things, a real person on the end of a phone or video call to talk you through solving problems at a time you need it. Again if the answer is no, ask yourself, if the software is so good, why don’t they have the service to back these claims up?

Question 3 how much does it cost and how much will it cost me in future when I grow. SUPER IMPORTANT! If you want to run a successful practice with lots of practitioners you need to know how much this is going to cost you. Lots of companies out there will have no problem luring you in with an amazing introductory price but when it comes to adding on practitioners it jumps up A LOT. Do your homework and make sure that if you scale it can scale with you. That way you’ll avoid having to do a mass migration to a better piece of software further down the line.

QUestion 4 How long has the company been going? This one is more about what stage they’re at in their business. Some have just finished building this shiny new piece of software and haven’t properly tested it yet. Reality check - you’re probably the guinea pig here!!!

If they’re new, ask them how many clients they have, what teething issues they’ve come up against and what further developments they have planned. This will ensure you know the scale they’re working at and if they plan to make large changes - if everything changes overnight the software you initially signed up for might look very different in 12 months!

Question 5 is all about their goal in the industry. Most people won’t say it but it’s to earn money, of course, why else does anyone run a business? But there are lots of reasons people choose to develop and build a software company for the healthcare sector. Perhaps they’ve had first hand experience in the private healthcare space and know how hard it is and think they can make a difference? Whatever their reason, it’ll let you know a little more about the company and what drives them and ultimately will help you decide if they’re the right fit for your business.

There are plenty of other good questions you can ask when you’re looking for a Practice Management Software Company so take some time before any call and do your homework. If they’re the heart of your practice and that breaks, the body can’t work with a broken heart.

I’m hoping all of this has put you in a position to go out there and be confident that you’re trying to find the right fit for your company. If it has, awesome, we’d love to be on your list of demos too!

Book one with us here today: Book Now

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