Is ranking on Google difficult? What are the best practices? Is there a shortcut to getting to the top of the search engine results pages (SERPs)? In this blog post, we will answer all of these questions and more. We will talk about what goes into ranking on Google, and dispel some common myths about SEO. We will also provide some tips and tricks that you can use to improve your rankings.

What goes into ranking on Google?

Anyone who has ever tried to do a web search has likely used Google. It is the most popular search engine in the world, handling over three billion searches per day. But how does Google decide what results to show for a particular query? The answer is that there is a complex ranking system at work, which takes into account a variety of factors. Relevance is obviously important, but Google also looks at things like the number and quality of inbound links, the user's search history, and even the physical location of the user. By taking all of these factors into account, Google is able to provide accurate results for even the most complex queries.

Common SEO Myths

There are a number of myths about SEO that can lead businesses to make eliminate important ranking factors or pursue practices that do more harm than good. One common myth is that keyword stuffing – the practice of cramming as many keywords into a piece of content as possible – will help to improve a website’s ranking. In reality, keyword stuffing is considered a spammy tactic by Google and can actually result in a website being penalised. Another myth is that links from low-quality websites can damage a website’s ranking. While it’s true that links from spammy websites can hurt your ranking, links from high-quality websites can actually help to improve it. The bottom line is that businesses need to be very careful about the advice they listen to when it comes to SEO – otherwise, they may end up doing more harm than good.

Improving your SEO to rank on Google

SEO is an important tool for any business that wants to be visible online. By optimising their website for search engines, businesses can improve their google ranking and ensure that their site appears higher in search results. There are a number of factors that can influence google ranking, including the quality of content, the number of backlinks, and the use of keywords. businesses that want to improve their ranking should focus on creating high-quality, keyword-rich content and building up a strong backlink portfolio. By taking these steps, they can significantly improve their chances of appearing higher in search engine results pages.

What are your options?

At Practice Coach Clinic, we understand that managing a medical practice can be a full-time job. Between seeing patients, ordering supplies, and dealing with insurance companies, there's often little time left for anything else. That's why we offer a variety of services to help take some of the load off your shoulders. We can handle everything from building your website and creating content to developing marketing campaigns and building backlinks. And because we're experts in the field of medical marketing, you can be confident that your practice is in good hands. So if you're looking for someone to help manage your online presence, be sure to give us a call. We'll be happy to discuss your needs and develop a customised plan to help you achieve your goals.

It's no secret that private healthcare is on the rise. With more and more people seeking out private care, it's important to make sure your practice is set up for success. One of the most important aspects of running a successful private medical practice is getting digital consent from your patients. In this blog post, we will discuss why digital consent is so important in private healthcare and how to set it up correctly for your practice!

The importance of digital patient consent

Digital consent is important for a number of reasons. First and foremost, it ensures that your patients are fully informed about the care they are receiving. They understand what the risks and benefits are, and they can make an informed decision about whether or not to proceed with treatment. Additionally, digital consent forms help to protect you and your staff from liability. If something goes wrong during treatment, you can rest assured knowing that you have the patient's informed consent on file.

Easily customise patient consent forms

So how do you set up digital consent in your private medical practice? The first step is to find a software solution that meets your needs. There are a number of different options on the market, so be sure to do your research before making a decision. Once you've selected a software solution, you'll need to create digital consent forms for your patients. Be sure to include all of the relevant information, such as the risks and benefits of treatment, in the form. Once you have your digital consent forms set up, be sure to train your staff on how to use them correctly.

Function 365 consent forms for Private Practice

Function 365 makes it simple to setup consent forms and get the patient to fill these in via their online portal before you even meet! The beauty of using F365 is that the consent forms are completely customisable for your practice so you can make sure that consent is given properly and then it is automatically linked to the patients record within your Practitioner portal.

By following these simple steps, you can ensure that digital consent is set up correctly in your private medical practice. Do not hesitate to reach out to us if you have any questions about setting up digital consent in your practice! We are always happy to help. Thanks for reading!

If you're looking for more information on private healthcare or setting up a private medical practice, get in touch by booking a demo with us today -

Did you know that online booking is essential for your business? According to recent market research, less than 50% of businesses allow their customers to book online. This can be a huge mistake, as online booking allows your customers to control when they come in and how they pay. In this blog post, we will discuss the importance of online booking and how it can benefit your private healthcare practice.

If you're like most private healthcare practices, you're always looking for ways to improve your patient experience. Online booking is one of the best ways to do this. Allowing your patients to book their appointments online gives them the flexibility and control they need to manage their own health. In addition, online booking helps you take payments securely and efficiently.

When it comes to private healthcare, online booking is essential. If you don't have an online booking set up for your practice, now is the time to do it. Your patients will thank you for it!

Not just that, we've found that most appointment bookings come in out of business hours so giving your customer's the ability to book online means you're not missing out on valuable appointments.

Online booking can also help save time on administrative tasks such as scheduling appointments and taking payments. With online booking, all of this can be done in a matter of minutes. In addition, online booking is a great way to reduce no-shows. Studies have shown that patients who book online are more likely to show up for their appointments.

If you're looking for practice management software that offers online booking, look no further than Function 365. We offer a complete suite of tools to help you run your practice more efficiently and improve the patient experience. Contact us today to learn more about our online booking solution.

Function 365 is the leading provider of online booking solutions for private healthcare practices. We offer a complete suite of tools to help you run your practice more efficiently and improve the patient experience.

So what are you waiting for? If you haven't already, set up an online booking for your private healthcare practice today! Your patients will thank you for it. And who knows, you might even see a boost in business! Thanks for reading.

Ready to book a demo? Simple click here to book a free, no hassle demo! Book Now

When communicating with your Patients there are lots of options out there. In this blog post I’m going to focus on SMS and the advantages of using it for urgent/time-sensitive communication as well as for marketing purposes.

The first thing to note is when choosing to contact your patients via SMS v Email, email open rates are around 21%. That is not very high. Especially if you’re trying to give them important information or try to upsell products or services. You want to make sure your Patients are seeing this information. On the other hand, open rates of texts are around 99%, AND 97% opening within 15 minutes. That is a real stark difference when we’re looking at how we communicate with Patients/potential Patients on a daily basis.


One of the main things you need to consider when you’re choosing how to communicate with your patients is the security of those messages, especially if you’re going to include sensitive data. There are platforms out there (like F365) that can send appointment reminders directly from the platform via text to your patient, securly! It’s best when establishing communication channels to ask the right question - IS THIS CHANNEL SECURE?

Opt in - Why?

Giving your patients the ability to opt-in and opt-out of email communication isn’t just polity, it’s now the law. Most people choose to have this as an optional checkbox during sign up - it is absolutely recommended to do this or you could find yourself in a little bit of trouble. This isn’t just for email, this is for any form of communication. Inside F365 you can easily set your marketing communication preferences during your setup of the platform.

When and how often?

This is a difficult question. If we’re talking about time sensitive information, as soon as possible and by text and email however when we’re talking about marketing it’s a very thin line to tread. Too often and you could find your Patients opting-out of marketing communication from you but not often enough and you could be missing out on lots of opportunities for business growth. My best advice is to put yourself in the patient's shoes and ask how often you think is reasonable to get texts/emails from a business? You know your patients and client base the best.

Choosing the right communication channel that is secure and fulfils its purpose of actively growing your business and providing exceptional customer service really is the cornerstone to success in Private Healthcare. If you want to know more about the options available to you inside F365, get in touch with us today!

When running your own business it is your choice as to how you manage information and data. Having said that there are still rules and regulations around the storage of data and how it is used, kept and maintained. As such, I’m going to look through both the advantages and disadvantages of a Paper Based System v a Practice Management System.

Advantages of PMS

Having a Practice Management Systems means that all your data and information is stored in one place. This means that you are less likely to lose things and you can mange and organise data and information with ease.

It also means that you will be able to adhere to regulations like GDPR a lot easier than you would if you weren’t using a PMS.

It also means that you can give access to the data to your patients (if they want and need access) which means it may make it significantly easier to get them involved in their care and ensure continuing success for your practice.

Advantages of Paper

Using a paper based system can sometimes feel ‘safe’. No one is going to ‘steal my data’. Which is true. If it’s kept in a locked box (which it should be now to adhere to GDPR) then it won’t be stolen!

It makes it easier to organise your work and make it accessible to the staff that need it.

Disadvantages of PMS

You have to be very carful when choosing a Practice Management System. If you don’t choose the right one you may end up in a situation where you do not know where your sensitive patient data is being stored.

Systems like Function 365 are open, clear and transparent about where your data is stored and ensure that it is highly secure and thus, takes away any fear of data being like or stolen.

Disadvantages of Paper

It’s time consuming, it’s messy, things get lost, it’s unorganised, it’s easy to find yourself overrun with paper files … Need I go on? There are lots of disadvantages to using a paper based system as you will probably already be aware.

What to do for the best?

We know the world is moving digital. Private Medical Practice’s are no different. It’s what people expect and what they want. The ability to book online and have all their information in one place that is accessible. Our main advice is to really do your research about the Practice Management Software you choose to ensure the safety of that important patient data you hold!

There is so much software out there that can be used to communicate with your patients. Even your Practice Management Software. When looking at communicating with patients you don’t want it to be generic. They’re paying for a premium service and as such they expect a certain level of personalisation within the service they receive. 

Email Marketing

Marketing to your patients, whether it’s about new services or reminders about services they have booked should absolutely be personalised. The easier way to do this is by using a system like Function 365 to send emails to patients. We get a lot of clinics asking - isn’t it hard to send a personalised email to everyone though? Surely it’s time consuming? - It used to be, however now it’s really simple to setup email templates and for a system like Function 365 to pull in the data (like name or data about the patient) into the email for you automatically so all you have to do is write the email once and the system takes care of the rest!

In-Person Care

Even if you’re providing in-person care, your Practice Management Software can be your best friend when giving that person touch to your patients. Receptionists (and you) are always talking to patients, they may mention they have kids, pets, like a specific sport or engage in certain activities. It is super simple to leave a note on the patient's profile about this so next time they come in, anyone looking at the patient's profile can look at the note and ask them. How good is it when people ask you about yourself and ‘remember’? You’re able to do this so quickly and easily with Function 365!

What are reviews?

A review is feedback from a client. Most people are familiar with reviews whether it's because they’re already asking their clients for reviews or because they’ve been asked to review a business before!

The main thing to realise about reviews is this; Private Healthcare can be quite expensive, for most people they have to think before committing to going Private. As such, they want to know, before they commit, that they’re going to get value for money. The best and easier way to show clients this is absolutely the case is by collecting and then USING reviews for your Private Medical Practice.

Lots of people are a little afraid to ask for reviews. For two main reasons, the first being, people won't respond. Well, you’re probably right. Most companies only get a very small % response rate from reviews they ask for but if you aren’t asking for reviews you certainly aren’t going to get any.

The second reason is they’re worried about getting negative reviews. In the world of digital interactions it’s very easy for people to go online and leave negative feedback. However, if you’re confident in your products and services this shouldn’t be a concern. Even if you were to get a negative review, there is always an opportunity to respond to the review which is public and if the review isn’t genuine you can even submit an appeal to have any review deleted from your profile. This should alleviate some of the fear around reviews.

Where to collect reviews?

There are plenty of websites out there that are just there to be “review websites”. You may have heard, and even used these before. The main ones are TrustPilot and Google Reviews. You can also get industry bespoke review sites like Trip Advisor if you’re being asked to review a holiday.

So first things first, where is the best place to ask your clients to leave you a review? Well if you have a Google My Business Account and your business is listed on Google, you’ll be giving your clients the ability to leave reviews for you via Google just by doing that but is this the best way to collect reviews?

In my opinion, websites like TrustPilot offer you a greater ability to manage the process of asking clients for reviews (as there is a referral service built straight into TrustPilot) and as such it makes it significantly easier for your clients to leave you a review! 

Whichever platform you decide to use, make sure it's right and works for you and your business!

How to collect reviews?

If you’ve been following my blog posts hopefully by now you’ll have your email system setup to automatically add clients to an email sequence. Especially if they’re your clients because this allows you to keep them up to date with products and services and changes at your Clinic. 

The best way to collect reviews is by utilising your email marketing system to automatically send out an email simply asking your clients for an honest review of your services. It’s super easy to automate this and it will mean once it’s set up you no longer have to really think about it, you can just watch the fantastic reviews roll in!

How to use reviews?

So, you’ve collected plenty of reviews and you’re really happy with the responses, what's next? I see plenty of businesses out there collecting reviews and then doing nothing with them and expecting their clients to just find them if they want to see reviews.

What's the point in that? You’ve put in all this hard work to get incredible results, you should be shouting about this from the rooftops!

You can post images of reviews on your website with the link to the original post. You could leave a direct link in the footer of your website to your review page to ensure it’s easy and accessible for anyone looking for reviews for you and you could post these on social media!

Utilising reviews will ensure to build trust in your client base and with future clients!

Everyone’s heard the saying but it really does stand the test of time. Every hour you’re investing in something that doesn’t make money is time wasted and it’s probably on something someone else COULD have done.

The best way to look at it is by looking at how much you charge for your time per hour. If, for example, you charge £50 per hour and an administrative task which could be automated takes up 10 hours per week that’s actually costing you £500 per week, £2,000 per month!!!! It really does add up when you start breaking down those numbers!

So what are the best ways to maximise your time and use it efficiently?

Plan and Organise

When it comes to organising my week I always sit down on a Sunday evening/early Monday morning and plan out what my week is going to look like. The trick then is actually sticking to your plan. Letting people know when you have to stop doing certain things and ensuring that whatever is on that to-do list for the week gets done. If not, it’ll just end up getting backed up and you’ll end up getting overwhelmed. I see it time and time again, for the first 3 weeks of the month people have 10-15 things on their list for the week but by the end of the month this is around 40 due to pushing stuff down the road. If it’s on the list, it gets done because don’t forget, you sat down and worked out that task was important and you needed to get it done that week!

Utilise the best systems

This is a difficult one because we often try to work within a system that’s already there but by evaluating your current systems and processes you may find there are better, more streamlined ways of working or infact the system you’re using doesn’t actually help you achieve any of those goals and doesn’t speed things up for you. If this sounds like something you’re dealing with on a daily basis, you’re not alone!!! My best advice is to take some time and write down, in an ideal world, what a system would do if there were no limits. Once you have that list, approach companies like us and see if we tick the items on your list. Some will do more than others and some may do none at all but the main thing here is making sure the system fits your practice, not your practice fitting into a system that just doesn’t really work for what you need!

Be honest about your workload

This is the number 1 factor that contributes to burnout. Someone not being honest with themselves about how long tasks actually take or taking on too much and not delegating or actually realising that isn’t getting done and making appropriate arrangements to move it to a date it will be done. When you’re doing your weekly plan don’t set yourself up to fail. Map out how much each task will take you and give yourself more time that you know you need. That way, if something unexpected happens you’re not behind simply because you didn’t factor it in.

My final thoughts are this, don’t be too hard on yourself. Running a business is not easy!!! Sometimes it can be extremely rewarding and other times it can be the most difficult thing in the world to do. Remember, you’re not alone!!!! Plan out those tasks and keep moving forward and you’ll hit those targets and find joy in your practice simply by following those simple steps!

Are you asking the right questions on a demo with a Practice Management Software company?

Setting up in Private Practice is hard, there’s no doubt about it.

Your Practice Management System should be the heart of your practice and ensure everything from initial contact with the potential customer all the way through to them receiving care with you runs smoothly. Whilst also ensuring that you don’t have to do everything manually every, single, time.

You know what I’m talking about, those tasks that take hours and hours every week that you just can’t seem to shake off? Those are the ones that any GOOD Practice Management Software Company will have already identified, solved and mean they’re no longer taking up your valuable time!

So where to start? Same place as most people in the market for any product or service I guess, Google. If you google Practice Management Software you get something that looks a little like this:

Just a quick point to note here - ALL of these are ads. This isn’t a problem, just be aware of it when you’re searching. You can tell they’re ads because before the text, top left corner of each link is an ‘Ad’ symbol letting you know.

These are the people who are actively looking to engage with you. So engage with them. Have a look around their sites - look at what they do, the price, and what they say they can do for YOU. That’s what it’s really about. If they just talk about themselves, they do not care enough about you - they just want you to sign up.

If we scroll a little further down these are now the ones that ‘organically’ come up and are not paying to be there. Have lots of authority with Google too because getting on the top page of google really isn’t easy to do! These are absolutely worth a look.

If we take a look at Function 365’s Practice Management Software for a moment, you’ll see a lot of what we do is geared around helping YOU make the right choice for your practice and for US to help you solve those persistent headache problems costing you valuable time each week.

So you’ve had a look on Google - found a few companies you like the look of, what next?

It's time for a demo. I know, I know, no one wants to be sold to but how can you see how awesome someone's software is and if they’re actually going to be able to help you achieve those goals without looking at the software?

Schedule 3-5 demo’s and make sure you ask these 10 questions:

  1. How is my data stored
  2. Is there someone I can speak with if I have problems
  3. How much does the software cost and when I scale, how does the cost increase for this?
  4. How long have you been established?
  5. As a business, what is your goal within the Healthcare industry?

So why are these the top 5 questions? Let me explain!

Question 1 is about your data and YOUR PATIENTS data. If they cannot, straight off the bat, tell you where the data is being stored and shout about how safe it is - RUN AWAY. Do you want to put your patients' data into  the hands of someone who doesn’t even know where it’s going? ABSOLUTELY NOT!!!

Question 2 is all about them valuing you as a client, is there someone to speak with if I have a problem. Not just a knowledge base or video tutorials on how to do things, a real person on the end of a phone or video call to talk you through solving problems at a time you need it. Again if the answer is no, ask yourself, if the software is so good, why don’t they have the service to back these claims up?

Question 3 how much does it cost and how much will it cost me in future when I grow. SUPER IMPORTANT! If you want to run a successful practice with lots of practitioners you need to know how much this is going to cost you. Lots of companies out there will have no problem luring you in with an amazing introductory price but when it comes to adding on practitioners it jumps up A LOT. Do your homework and make sure that if you scale it can scale with you. That way you’ll avoid having to do a mass migration to a better piece of software further down the line.

QUestion 4 How long has the company been going? This one is more about what stage they’re at in their business. Some have just finished building this shiny new piece of software and haven’t properly tested it yet. Reality check - you’re probably the guinea pig here!!!

If they’re new, ask them how many clients they have, what teething issues they’ve come up against and what further developments they have planned. This will ensure you know the scale they’re working at and if they plan to make large changes - if everything changes overnight the software you initially signed up for might look very different in 12 months!

Question 5 is all about their goal in the industry. Most people won’t say it but it’s to earn money, of course, why else does anyone run a business? But there are lots of reasons people choose to develop and build a software company for the healthcare sector. Perhaps they’ve had first hand experience in the private healthcare space and know how hard it is and think they can make a difference? Whatever their reason, it’ll let you know a little more about the company and what drives them and ultimately will help you decide if they’re the right fit for your business.

There are plenty of other good questions you can ask when you’re looking for a Practice Management Software Company so take some time before any call and do your homework. If they’re the heart of your practice and that breaks, the body can’t work with a broken heart.

I’m hoping all of this has put you in a position to go out there and be confident that you’re trying to find the right fit for your company. If it has, awesome, we’d love to be on your list of demos too!

Book one with us here today: Book Now

Ever signed up with a service and the company promised the earth and delivered something far short? Yeah, us too!

It is really frustrating when looking for a Practice Management Software to find one that’s perfect but receive no support from the company during the setup and implementation phase and then moving forward if you have any queries further down the line.

Lots of Practitioners come to us having experienced something very similar. Cheap platforms inevitably have to cut costs somewhere and this is usually in the ‘personal touch’ you get with a comprehensive software provider like Function 365.

So why is the ability to have someone there so important?

Getting to know the software

With every piece of software there is a period of learning. Even for the most ‘techy’ person out there. Every system has it’s on process and way of doing things. Here at Function 365 we have a comprehensive Knowledge Base to help you get going but there is ALWAYS someone there at the end of the phone if you’re unsure about any part of the platform.

This means, if you need anything we’re there to support you and your clinic. It’s one of our core values of our business and something we live by.

Setup and implementation

Function 365 will get you setup quickly and easily with the software. This is done with a person (not just by yourself). This means, through the setup and implementation there is someone there, on hand, to go through anything you’re unsure of and answer any questions you may have as we’re implementing the software for your clinic!

Ongoing support

Like most things in life, you’ll come up against things that you’re unsure how to do. Working with a new Practice Management System is no different. There may be something new you’d like to implement and are not sure how to do it. We’re on hand to help. We also love to hear any new ideas and updates you think would be a great addition to the software. We take these on board and if we can do this, we will!

New updates and features

We don’t tier our membership like a lot of Practice Management Systems. This means that regardless of which licence you have (solo or multiple practices) we offer exactly the same features. We do update the software from time to time to continue to develop and bring you new features to use at your practice - like Group Based Care which we recently launched. We will always communicate these with you via email and post these updates to our social media. Along with this there will be documentation in our knowledge base on how to use it also!

Function 365 Landscape Logo - Practice Management Software
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