Is ranking on Google difficult? What are the best practices? Is there a shortcut to getting to the top of the search engine results pages (SERPs)? In this blog post, we will answer all of these questions and more. We will talk about what goes into ranking on Google, and dispel some common myths about SEO. We will also provide some tips and tricks that you can use to improve your rankings.
Anyone who has ever tried to do a web search has likely used Google. It is the most popular search engine in the world, handling over three billion searches per day. But how does Google decide what results to show for a particular query? The answer is that there is a complex ranking system at work, which takes into account a variety of factors. Relevance is obviously important, but Google also looks at things like the number and quality of inbound links, the user's search history, and even the physical location of the user. By taking all of these factors into account, Google is able to provide accurate results for even the most complex queries.
There are a number of myths about SEO that can lead businesses to make eliminate important ranking factors or pursue practices that do more harm than good. One common myth is that keyword stuffing – the practice of cramming as many keywords into a piece of content as possible – will help to improve a website’s ranking. In reality, keyword stuffing is considered a spammy tactic by Google and can actually result in a website being penalised. Another myth is that links from low-quality websites can damage a website’s ranking. While it’s true that links from spammy websites can hurt your ranking, links from high-quality websites can actually help to improve it. The bottom line is that businesses need to be very careful about the advice they listen to when it comes to SEO – otherwise, they may end up doing more harm than good.
SEO is an important tool for any business that wants to be visible online. By optimising their website for search engines, businesses can improve their google ranking and ensure that their site appears higher in search results. There are a number of factors that can influence google ranking, including the quality of content, the number of backlinks, and the use of keywords. businesses that want to improve their ranking should focus on creating high-quality, keyword-rich content and building up a strong backlink portfolio. By taking these steps, they can significantly improve their chances of appearing higher in search engine results pages.
At Practice Coach Clinic, we understand that managing a medical practice can be a full-time job. Between seeing patients, ordering supplies, and dealing with insurance companies, there's often little time left for anything else. That's why we offer a variety of services to help take some of the load off your shoulders. We can handle everything from building your website and creating content to developing marketing campaigns and building backlinks. And because we're experts in the field of medical marketing, you can be confident that your practice is in good hands. So if you're looking for someone to help manage your online presence, be sure to give us a call. We'll be happy to discuss your needs and develop a customised plan to help you achieve your goals.
If you're a private medical practitioner, you know how frustrating it is when patients don't show up for their appointments. This can be costly and time-consuming, and can disrupt your entire day's schedule. In this blog post, we will discuss some tips on how to reduce the number of no-show appointments at your practice.
There are many reasons why people may not show up for their private medical appointments. In some cases, patients may forget about their appointments or be unable to make it due to work or family commitments. In other cases, patients may simply be too anxious or nervous about their appointment to attend. Additionally, some patients may feel that they can't afford the cost of a private consultation. Whatever the reason, it's important to try and understand why patients are not attending their appointments. This can help to make sure that steps can be taken to improve attendance rates in the future.
In order to prevent people from no-showing private medical appointments, there are a few things that can be done. First, it is important to send a reminder to the patient a few days in advance. This can be done via email, text message, or even a phone call. It's important to send reminders for private medical appointments. Patients often forget, so it helps if you remind them beforehand and offer some incentives like coupons or discounts on future visits! It may seem difficult at first but with practice most doctors find that sending these messages is really simple once they get into the habit of doing so - plus this little detail will actually save time in your office since patients won't need an emergency room visit just because someone missed one their Turns out there are many ways which can be used as reminder systems ranging from emails/texts Tweets calls etc
In today's busy world, it can be difficult to keep track of everything. That's why it's important to have a system in place to remind you of important appointments. Function 365 is a great option for scheduling reminders. You can set up multiple reminders for each appointment, ensuring that the customer is always aware of their upcoming appointment. This can be especially helpful for businesses that rely on appointments, such as hair salons or dental offices. By using a system like Function 365, you can help to ensure that your customers don't forget their appointment and that your business runs smoothly.
Additionally, it is helpful to require a credit card number when scheduling the appointment. This way, if the patient does not show up, they can be charged a cancellation fee. If you make it clearly visible to the patient that if they don't show up for their appointment they will be charged, this will also make people show up or at the very least give you enough notice to be able to give the appointment to someone else.
Booking a medical appointment can be a daunting experience for patients. There's the worry of what might be wrong, the cost of the appointment, and the hassle of taking time off work. As a result, it's not surprising that many patients fail to show up to their appointments. No-shows are a major problem for healthcare providers, as they can lead to lost revenue and decreased efficiency. One way to help reduce no-shows is to get patients to fill in their intake forms when they book their appointments. This simple step helps to create a sense of investment in their care. When patients are more invested in their care, they're more likely to show up to their appointments and actively engage in their treatment. As a result, getting patients to fill out their intake forms when they book their appointments is an important way to improve patient care.
Finally, it is important to follow up with patients who have missed appointments. This can help to ensure that they do not become habitual no-shows. By taking these simple steps, private medical practices can help to reduce the number of people who fail to show up for their appointments.
It's inevitable that no-shows happen. There are a variety of reasons why people don't show up for their appointments, from forgetting to double-check the date and time to running into unexpected traffic on the way. Whatever the reason, a no-show is a missed opportunity for revenue. That's why it's important for practitioners and business owners to take steps to reduce the number of no-shows. There are a variety of ways to do this, from sending reminders in the days leading up to the appointment to calling or texting the client en route to confirm that they're still coming. Taking these simple steps can help ensure that more appointments are kept, and that revenue isn't lost needlessly.
It can be tough to get patients through the door of your private clinic, but with the right marketing strategy it's definitely doable. One great way to introduce potential patients to the high-quality care you're providing is by using introductory offers. This blog post will discuss some of the best ways to utilise introductory offers and drum up new business for your clinic!
For new clinics, getting established in an area can be pretty difficult. You may have lots of competition or struggle to get the word out that you've opened. There are plenty of ways to get new patients from leafleting, digital marketing, advertising online or in your local paper. But when you do this, what are you going to be advertising? Is it enough to just show the service you're offering? Maybe it is, but a lot of times it takes a little nudge to ensure that the advertising strategy you're using works!
One of the best ways to ensure this is by offering something as part of your advertising strategy. This could be a discount on the first consultation, or a freebie such as a voucher for a treatment or initial consultation. Whatever you decide to offer, make sure it's something that will really entice people to come and try out your clinic.
Introductory offers are a great way to get people in the door, but you also need to make sure that they have a positive experience once they're there. That means providing top-notch care and customer service throughout their time at your clinic. If you can do that, you're well on your way to gaining lifelong customers!
The hardest part of running any business is establishing yourself in the market. It takes time to build up a large customer base of patients who trust in you and the care you provide. Some people may not even realise that private care is the best route for them but just by getting them through the door you'll be able to show them why your practice is the best way forward for them.
There are many other ways in which you can advertise and gain new patients at your clinic, today I've only focused on one but in reality, it would be used in conjunction with many other strategies (like digitally advertising your offer) - if you are struggling with advertising or getting new patients, some speak to us. Our marketing team are specialists in how to market a private clinic and are more than happy to help you on your way! Get in touch today: Contact Us
When communicating with your Patients there are lots of options out there. In this blog post I’m going to focus on SMS and the advantages of using it for urgent/time-sensitive communication as well as for marketing purposes.
The first thing to note is when choosing to contact your patients via SMS v Email, email open rates are around 21%. That is not very high. Especially if you’re trying to give them important information or try to upsell products or services. You want to make sure your Patients are seeing this information. On the other hand, open rates of texts are around 99%, AND 97% opening within 15 minutes. That is a real stark difference when we’re looking at how we communicate with Patients/potential Patients on a daily basis.
One of the main things you need to consider when you’re choosing how to communicate with your patients is the security of those messages, especially if you’re going to include sensitive data. There are platforms out there (like F365) that can send appointment reminders directly from the platform via text to your patient, securly! It’s best when establishing communication channels to ask the right question - IS THIS CHANNEL SECURE?
Opt in - Why?
Giving your patients the ability to opt-in and opt-out of email communication isn’t just polity, it’s now the law. Most people choose to have this as an optional checkbox during sign up - it is absolutely recommended to do this or you could find yourself in a little bit of trouble. This isn’t just for email, this is for any form of communication. Inside F365 you can easily set your marketing communication preferences during your setup of the platform.
When and how often?
This is a difficult question. If we’re talking about time sensitive information, as soon as possible and by text and email however when we’re talking about marketing it’s a very thin line to tread. Too often and you could find your Patients opting-out of marketing communication from you but not often enough and you could be missing out on lots of opportunities for business growth. My best advice is to put yourself in the patient's shoes and ask how often you think is reasonable to get texts/emails from a business? You know your patients and client base the best.
Choosing the right communication channel that is secure and fulfils its purpose of actively growing your business and providing exceptional customer service really is the cornerstone to success in Private Healthcare. If you want to know more about the options available to you inside F365, get in touch with us today!
When running your own business it is your choice as to how you manage information and data. Having said that there are still rules and regulations around the storage of data and how it is used, kept and maintained. As such, I’m going to look through both the advantages and disadvantages of a Paper Based System v a Practice Management System.
Advantages of PMS
Having a Practice Management Systems means that all your data and information is stored in one place. This means that you are less likely to lose things and you can mange and organise data and information with ease.
It also means that you will be able to adhere to regulations like GDPR a lot easier than you would if you weren’t using a PMS.
It also means that you can give access to the data to your patients (if they want and need access) which means it may make it significantly easier to get them involved in their care and ensure continuing success for your practice.
Advantages of Paper
Using a paper based system can sometimes feel ‘safe’. No one is going to ‘steal my data’. Which is true. If it’s kept in a locked box (which it should be now to adhere to GDPR) then it won’t be stolen!
It makes it easier to organise your work and make it accessible to the staff that need it.
Disadvantages of PMS
You have to be very carful when choosing a Practice Management System. If you don’t choose the right one you may end up in a situation where you do not know where your sensitive patient data is being stored.
Systems like Function 365 are open, clear and transparent about where your data is stored and ensure that it is highly secure and thus, takes away any fear of data being like or stolen.
Disadvantages of Paper
It’s time consuming, it’s messy, things get lost, it’s unorganised, it’s easy to find yourself overrun with paper files … Need I go on? There are lots of disadvantages to using a paper based system as you will probably already be aware.
What to do for the best?
We know the world is moving digital. Private Medical Practice’s are no different. It’s what people expect and what they want. The ability to book online and have all their information in one place that is accessible. Our main advice is to really do your research about the Practice Management Software you choose to ensure the safety of that important patient data you hold!
There is so much software out there that can be used to communicate with your patients. Even your Practice Management Software. When looking at communicating with patients you don’t want it to be generic. They’re paying for a premium service and as such they expect a certain level of personalisation within the service they receive.
Marketing to your patients, whether it’s about new services or reminders about services they have booked should absolutely be personalised. The easier way to do this is by using a system like Function 365 to send emails to patients. We get a lot of clinics asking - isn’t it hard to send a personalised email to everyone though? Surely it’s time consuming? - It used to be, however now it’s really simple to setup email templates and for a system like Function 365 to pull in the data (like name or data about the patient) into the email for you automatically so all you have to do is write the email once and the system takes care of the rest!
Even if you’re providing in-person care, your Practice Management Software can be your best friend when giving that person touch to your patients. Receptionists (and you) are always talking to patients, they may mention they have kids, pets, like a specific sport or engage in certain activities. It is super simple to leave a note on the patient's profile about this so next time they come in, anyone looking at the patient's profile can look at the note and ask them. How good is it when people ask you about yourself and ‘remember’? You’re able to do this so quickly and easily with Function 365!
A review is feedback from a client. Most people are familiar with reviews whether it's because they’re already asking their clients for reviews or because they’ve been asked to review a business before!
The main thing to realise about reviews is this; Private Healthcare can be quite expensive, for most people they have to think before committing to going Private. As such, they want to know, before they commit, that they’re going to get value for money. The best and easier way to show clients this is absolutely the case is by collecting and then USING reviews for your Private Medical Practice.
Lots of people are a little afraid to ask for reviews. For two main reasons, the first being, people won't respond. Well, you’re probably right. Most companies only get a very small % response rate from reviews they ask for but if you aren’t asking for reviews you certainly aren’t going to get any.
The second reason is they’re worried about getting negative reviews. In the world of digital interactions it’s very easy for people to go online and leave negative feedback. However, if you’re confident in your products and services this shouldn’t be a concern. Even if you were to get a negative review, there is always an opportunity to respond to the review which is public and if the review isn’t genuine you can even submit an appeal to have any review deleted from your profile. This should alleviate some of the fear around reviews.
There are plenty of websites out there that are just there to be “review websites”. You may have heard, and even used these before. The main ones are TrustPilot and Google Reviews. You can also get industry bespoke review sites like Trip Advisor if you’re being asked to review a holiday.
So first things first, where is the best place to ask your clients to leave you a review? Well if you have a Google My Business Account and your business is listed on Google, you’ll be giving your clients the ability to leave reviews for you via Google just by doing that but is this the best way to collect reviews?
In my opinion, websites like TrustPilot offer you a greater ability to manage the process of asking clients for reviews (as there is a referral service built straight into TrustPilot) and as such it makes it significantly easier for your clients to leave you a review!
Whichever platform you decide to use, make sure it's right and works for you and your business!
If you’ve been following my blog posts hopefully by now you’ll have your email system setup to automatically add clients to an email sequence. Especially if they’re your clients because this allows you to keep them up to date with products and services and changes at your Clinic.
The best way to collect reviews is by utilising your email marketing system to automatically send out an email simply asking your clients for an honest review of your services. It’s super easy to automate this and it will mean once it’s set up you no longer have to really think about it, you can just watch the fantastic reviews roll in!
So, you’ve collected plenty of reviews and you’re really happy with the responses, what's next? I see plenty of businesses out there collecting reviews and then doing nothing with them and expecting their clients to just find them if they want to see reviews.
What's the point in that? You’ve put in all this hard work to get incredible results, you should be shouting about this from the rooftops!
You can post images of reviews on your website with the link to the original post. You could leave a direct link in the footer of your website to your review page to ensure it’s easy and accessible for anyone looking for reviews for you and you could post these on social media!
Utilising reviews will ensure to build trust in your client base and with future clients!
When it comes to meeting people in your industry, who doesn’t love getting to bounce ideas and share the latest industry information and trends? But today we’re going to explore if going to a networking event is worth it and is a valuable use of your time.
On one hand, research has shown that your networking may not be as advantageous as we once thought. Research shows that people actually spend a large amount of time with people that they already know. On average, if a participant knew around ⅓ of the people in the room they would spend 50% more of their time with the person they already know. Despite the fact they were there to network and meet new people from the industry.
So from this can we deduce that networking events are ineffective?
Not so fast! Lots of people go to networking events each week so if they’re ‘ineffective’ why are they still happening? Well the simple answer is this. They do actually work!!!
The people who get the most out of networking events are people who treat them for what they are. A chance to meet new people or connect with people they may have lost touch with. If there are speakers at the event they will usually do a bit of research beforehand to understand the speaker and the subject matter and then be able to engage others in great conversation about the topics being discussed in the evening.
There’s nothing worse than being in a room full of people and having nothing to say!
In Private Medical Practice, it’s great to know people and have friends in the industry. If nothing else, they’re on the same journey as you (even if they’re in a different field). They’re navigating the same choppy waters of running their own Private Practice and you may be able to help each other to grow and succeed. That is what networking is truly about. Finding like minded people who can support each other and build relationships with people you can take advice from (and give advice) in times of struggle.
What else can you get from networking events? Lots of time, there will be speakers at these events and generally these are really interesting. If you pick networking events where you will enjoy the speaker content, you’ll actually get something from the networking event - not just the chance to meet people. It’s a bonus if you’re being offered CPD credits too so always look out for those.
“I’ve been invited to my first networking event and I’m not sure what to expect, I won't know anyone.”
This is a quote I hear time and time again. It’s like the first day at a new school. I don’t know many people who would choose to put themselves out there HOWEVER getting actively involved in the networking community will allow you to make relationships with peers and potential partners, learn and grow as a practitioner and a business owner but most importantly of all it will mean that you’re continually able to move in circles of people who are on that journey with you.
My advice is to take every opportunity that comes your way! If you get invited to a networking event, give it a try! I find networking events really fun and engaging and it’s really refreshing to feel like I’m not alone in a world that can feel quite lonely sometimes as a business owner!
Think of a hashtag as a word or phrase you want to use to promote your business. For example if I was selling apples my hashtags might be #applesforsale #bestapples #apples - there are no real hard and fast rules when it comes to making up hashtags but there are a few guidelines to help you get in front of the right customers!
General consensus is that around 11 hashtags is the perfect number. If you aren’t currently using hashtags the best way to find them is by searching for related businesses or products on sites like Instagram (where hashtags are commonplace) and seeing what hashtags they use! Do your research.
Some hashtags may work for you like #doctor but you may then get people searching for things not related to your or your practice like where is the closest #doctor to me? - Not necessarily relevant.
Another great tool to use to identify the right hashtags for your business is:
This great website allows you to search your field and it’ll bring up lots of hashtags for you to choose from.
If you’re using a site like hashtagify or indeed trying to come up with hashtags yourself you need to make sure that those hashtags are actually being searched for. Instagram will hint when you put in a new hashtag how many posts that day have been written with that hashtag, too little and you risk no exposure but too much and you risk getting lost in a sea of other posts.
It’s a balancing act.
On the other hand, sites like hashtagify will actually tell you how good the hashtags are when you look at them, from here you can compile a list of the best ones.
When I look to do a new post on Instagram or Twitter I generally always use the same ‘base’ hashtags, to ensure my core customers are getting hit and then add a few extras to the end that are content specific for that post.
Save your core hashtags and make sure you can copy and paste them in every time - people don’t usually just search for things once they’ll go back to them again and again
Everyone’s heard the saying but it really does stand the test of time. Every hour you’re investing in something that doesn’t make money is time wasted and it’s probably on something someone else COULD have done.
The best way to look at it is by looking at how much you charge for your time per hour. If, for example, you charge £50 per hour and an administrative task which could be automated takes up 10 hours per week that’s actually costing you £500 per week, £2,000 per month!!!! It really does add up when you start breaking down those numbers!
So what are the best ways to maximise your time and use it efficiently?
When it comes to organising my week I always sit down on a Sunday evening/early Monday morning and plan out what my week is going to look like. The trick then is actually sticking to your plan. Letting people know when you have to stop doing certain things and ensuring that whatever is on that to-do list for the week gets done. If not, it’ll just end up getting backed up and you’ll end up getting overwhelmed. I see it time and time again, for the first 3 weeks of the month people have 10-15 things on their list for the week but by the end of the month this is around 40 due to pushing stuff down the road. If it’s on the list, it gets done because don’t forget, you sat down and worked out that task was important and you needed to get it done that week!
This is a difficult one because we often try to work within a system that’s already there but by evaluating your current systems and processes you may find there are better, more streamlined ways of working or infact the system you’re using doesn’t actually help you achieve any of those goals and doesn’t speed things up for you. If this sounds like something you’re dealing with on a daily basis, you’re not alone!!! My best advice is to take some time and write down, in an ideal world, what a system would do if there were no limits. Once you have that list, approach companies like us and see if we tick the items on your list. Some will do more than others and some may do none at all but the main thing here is making sure the system fits your practice, not your practice fitting into a system that just doesn’t really work for what you need!
This is the number 1 factor that contributes to burnout. Someone not being honest with themselves about how long tasks actually take or taking on too much and not delegating or actually realising that isn’t getting done and making appropriate arrangements to move it to a date it will be done. When you’re doing your weekly plan don’t set yourself up to fail. Map out how much each task will take you and give yourself more time that you know you need. That way, if something unexpected happens you’re not behind simply because you didn’t factor it in.
My final thoughts are this, don’t be too hard on yourself. Running a business is not easy!!! Sometimes it can be extremely rewarding and other times it can be the most difficult thing in the world to do. Remember, you’re not alone!!!! Plan out those tasks and keep moving forward and you’ll hit those targets and find joy in your practice simply by following those simple steps!