Is ranking on Google difficult? What are the best practices? Is there a shortcut to getting to the top of the search engine results pages (SERPs)? In this blog post, we will answer all of these questions and more. We will talk about what goes into ranking on Google, and dispel some common myths about SEO. We will also provide some tips and tricks that you can use to improve your rankings.
Anyone who has ever tried to do a web search has likely used Google. It is the most popular search engine in the world, handling over three billion searches per day. But how does Google decide what results to show for a particular query? The answer is that there is a complex ranking system at work, which takes into account a variety of factors. Relevance is obviously important, but Google also looks at things like the number and quality of inbound links, the user's search history, and even the physical location of the user. By taking all of these factors into account, Google is able to provide accurate results for even the most complex queries.
There are a number of myths about SEO that can lead businesses to make eliminate important ranking factors or pursue practices that do more harm than good. One common myth is that keyword stuffing – the practice of cramming as many keywords into a piece of content as possible – will help to improve a website’s ranking. In reality, keyword stuffing is considered a spammy tactic by Google and can actually result in a website being penalised. Another myth is that links from low-quality websites can damage a website’s ranking. While it’s true that links from spammy websites can hurt your ranking, links from high-quality websites can actually help to improve it. The bottom line is that businesses need to be very careful about the advice they listen to when it comes to SEO – otherwise, they may end up doing more harm than good.
SEO is an important tool for any business that wants to be visible online. By optimising their website for search engines, businesses can improve their google ranking and ensure that their site appears higher in search results. There are a number of factors that can influence google ranking, including the quality of content, the number of backlinks, and the use of keywords. businesses that want to improve their ranking should focus on creating high-quality, keyword-rich content and building up a strong backlink portfolio. By taking these steps, they can significantly improve their chances of appearing higher in search engine results pages.
At Practice Coach Clinic, we understand that managing a medical practice can be a full-time job. Between seeing patients, ordering supplies, and dealing with insurance companies, there's often little time left for anything else. That's why we offer a variety of services to help take some of the load off your shoulders. We can handle everything from building your website and creating content to developing marketing campaigns and building backlinks. And because we're experts in the field of medical marketing, you can be confident that your practice is in good hands. So if you're looking for someone to help manage your online presence, be sure to give us a call. We'll be happy to discuss your needs and develop a customised plan to help you achieve your goals.
It can be tough to get patients through the door of your private clinic, but with the right marketing strategy it's definitely doable. One great way to introduce potential patients to the high-quality care you're providing is by using introductory offers. This blog post will discuss some of the best ways to utilise introductory offers and drum up new business for your clinic!
For new clinics, getting established in an area can be pretty difficult. You may have lots of competition or struggle to get the word out that you've opened. There are plenty of ways to get new patients from leafleting, digital marketing, advertising online or in your local paper. But when you do this, what are you going to be advertising? Is it enough to just show the service you're offering? Maybe it is, but a lot of times it takes a little nudge to ensure that the advertising strategy you're using works!
One of the best ways to ensure this is by offering something as part of your advertising strategy. This could be a discount on the first consultation, or a freebie such as a voucher for a treatment or initial consultation. Whatever you decide to offer, make sure it's something that will really entice people to come and try out your clinic.
Introductory offers are a great way to get people in the door, but you also need to make sure that they have a positive experience once they're there. That means providing top-notch care and customer service throughout their time at your clinic. If you can do that, you're well on your way to gaining lifelong customers!
The hardest part of running any business is establishing yourself in the market. It takes time to build up a large customer base of patients who trust in you and the care you provide. Some people may not even realise that private care is the best route for them but just by getting them through the door you'll be able to show them why your practice is the best way forward for them.
There are many other ways in which you can advertise and gain new patients at your clinic, today I've only focused on one but in reality, it would be used in conjunction with many other strategies (like digitally advertising your offer) - if you are struggling with advertising or getting new patients, some speak to us. Our marketing team are specialists in how to market a private clinic and are more than happy to help you on your way! Get in touch today: Contact Us
A review is feedback from a client. Most people are familiar with reviews whether it's because they’re already asking their clients for reviews or because they’ve been asked to review a business before!
The main thing to realise about reviews is this; Private Healthcare can be quite expensive, for most people they have to think before committing to going Private. As such, they want to know, before they commit, that they’re going to get value for money. The best and easier way to show clients this is absolutely the case is by collecting and then USING reviews for your Private Medical Practice.
Lots of people are a little afraid to ask for reviews. For two main reasons, the first being, people won't respond. Well, you’re probably right. Most companies only get a very small % response rate from reviews they ask for but if you aren’t asking for reviews you certainly aren’t going to get any.
The second reason is they’re worried about getting negative reviews. In the world of digital interactions it’s very easy for people to go online and leave negative feedback. However, if you’re confident in your products and services this shouldn’t be a concern. Even if you were to get a negative review, there is always an opportunity to respond to the review which is public and if the review isn’t genuine you can even submit an appeal to have any review deleted from your profile. This should alleviate some of the fear around reviews.
There are plenty of websites out there that are just there to be “review websites”. You may have heard, and even used these before. The main ones are TrustPilot and Google Reviews. You can also get industry bespoke review sites like Trip Advisor if you’re being asked to review a holiday.
So first things first, where is the best place to ask your clients to leave you a review? Well if you have a Google My Business Account and your business is listed on Google, you’ll be giving your clients the ability to leave reviews for you via Google just by doing that but is this the best way to collect reviews?
In my opinion, websites like TrustPilot offer you a greater ability to manage the process of asking clients for reviews (as there is a referral service built straight into TrustPilot) and as such it makes it significantly easier for your clients to leave you a review!
Whichever platform you decide to use, make sure it's right and works for you and your business!
If you’ve been following my blog posts hopefully by now you’ll have your email system setup to automatically add clients to an email sequence. Especially if they’re your clients because this allows you to keep them up to date with products and services and changes at your Clinic.
The best way to collect reviews is by utilising your email marketing system to automatically send out an email simply asking your clients for an honest review of your services. It’s super easy to automate this and it will mean once it’s set up you no longer have to really think about it, you can just watch the fantastic reviews roll in!
So, you’ve collected plenty of reviews and you’re really happy with the responses, what's next? I see plenty of businesses out there collecting reviews and then doing nothing with them and expecting their clients to just find them if they want to see reviews.
What's the point in that? You’ve put in all this hard work to get incredible results, you should be shouting about this from the rooftops!
You can post images of reviews on your website with the link to the original post. You could leave a direct link in the footer of your website to your review page to ensure it’s easy and accessible for anyone looking for reviews for you and you could post these on social media!
Utilising reviews will ensure to build trust in your client base and with future clients!
Think of a hashtag as a word or phrase you want to use to promote your business. For example if I was selling apples my hashtags might be #applesforsale #bestapples #apples - there are no real hard and fast rules when it comes to making up hashtags but there are a few guidelines to help you get in front of the right customers!
General consensus is that around 11 hashtags is the perfect number. If you aren’t currently using hashtags the best way to find them is by searching for related businesses or products on sites like Instagram (where hashtags are commonplace) and seeing what hashtags they use! Do your research.
Some hashtags may work for you like #doctor but you may then get people searching for things not related to your or your practice like where is the closest #doctor to me? - Not necessarily relevant.
Another great tool to use to identify the right hashtags for your business is:
This great website allows you to search your field and it’ll bring up lots of hashtags for you to choose from.
If you’re using a site like hashtagify or indeed trying to come up with hashtags yourself you need to make sure that those hashtags are actually being searched for. Instagram will hint when you put in a new hashtag how many posts that day have been written with that hashtag, too little and you risk no exposure but too much and you risk getting lost in a sea of other posts.
It’s a balancing act.
On the other hand, sites like hashtagify will actually tell you how good the hashtags are when you look at them, from here you can compile a list of the best ones.
When I look to do a new post on Instagram or Twitter I generally always use the same ‘base’ hashtags, to ensure my core customers are getting hit and then add a few extras to the end that are content specific for that post.
Save your core hashtags and make sure you can copy and paste them in every time - people don’t usually just search for things once they’ll go back to them again and again
Setting up in Private Practice is hard, there’s no doubt about it.
Your Practice Management System should be the heart of your practice and ensure everything from initial contact with the potential customer all the way through to them receiving care with you runs smoothly. Whilst also ensuring that you don’t have to do everything manually every, single, time.
You know what I’m talking about, those tasks that take hours and hours every week that you just can’t seem to shake off? Those are the ones that any GOOD Practice Management Software Company will have already identified, solved and mean they’re no longer taking up your valuable time!
So where to start? Same place as most people in the market for any product or service I guess, Google. If you google Practice Management Software you get something that looks a little like this:
Just a quick point to note here - ALL of these are ads. This isn’t a problem, just be aware of it when you’re searching. You can tell they’re ads because before the text, top left corner of each link is an ‘Ad’ symbol letting you know.
These are the people who are actively looking to engage with you. So engage with them. Have a look around their sites - look at what they do, the price, and what they say they can do for YOU. That’s what it’s really about. If they just talk about themselves, they do not care enough about you - they just want you to sign up.
If we scroll a little further down these are now the ones that ‘organically’ come up and are not paying to be there. Have lots of authority with Google too because getting on the top page of google really isn’t easy to do! These are absolutely worth a look.
If we take a look at Function 365’s Practice Management Software for a moment, you’ll see a lot of what we do is geared around helping YOU make the right choice for your practice and for US to help you solve those persistent headache problems costing you valuable time each week.
It's time for a demo. I know, I know, no one wants to be sold to but how can you see how awesome someone's software is and if they’re actually going to be able to help you achieve those goals without looking at the software?
Schedule 3-5 demo’s and make sure you ask these 10 questions:
Question 1 is about your data and YOUR PATIENTS data. If they cannot, straight off the bat, tell you where the data is being stored and shout about how safe it is - RUN AWAY. Do you want to put your patients' data into the hands of someone who doesn’t even know where it’s going? ABSOLUTELY NOT!!!
Question 2 is all about them valuing you as a client, is there someone to speak with if I have a problem. Not just a knowledge base or video tutorials on how to do things, a real person on the end of a phone or video call to talk you through solving problems at a time you need it. Again if the answer is no, ask yourself, if the software is so good, why don’t they have the service to back these claims up?
Question 3 how much does it cost and how much will it cost me in future when I grow. SUPER IMPORTANT! If you want to run a successful practice with lots of practitioners you need to know how much this is going to cost you. Lots of companies out there will have no problem luring you in with an amazing introductory price but when it comes to adding on practitioners it jumps up A LOT. Do your homework and make sure that if you scale it can scale with you. That way you’ll avoid having to do a mass migration to a better piece of software further down the line.
QUestion 4 How long has the company been going? This one is more about what stage they’re at in their business. Some have just finished building this shiny new piece of software and haven’t properly tested it yet. Reality check - you’re probably the guinea pig here!!!
If they’re new, ask them how many clients they have, what teething issues they’ve come up against and what further developments they have planned. This will ensure you know the scale they’re working at and if they plan to make large changes - if everything changes overnight the software you initially signed up for might look very different in 12 months!
Question 5 is all about their goal in the industry. Most people won’t say it but it’s to earn money, of course, why else does anyone run a business? But there are lots of reasons people choose to develop and build a software company for the healthcare sector. Perhaps they’ve had first hand experience in the private healthcare space and know how hard it is and think they can make a difference? Whatever their reason, it’ll let you know a little more about the company and what drives them and ultimately will help you decide if they’re the right fit for your business.
There are plenty of other good questions you can ask when you’re looking for a Practice Management Software Company so take some time before any call and do your homework. If they’re the heart of your practice and that breaks, the body can’t work with a broken heart.
I’m hoping all of this has put you in a position to go out there and be confident that you’re trying to find the right fit for your company. If it has, awesome, we’d love to be on your list of demos too!
Book one with us here today: Book Now
Happy customers are loyal customers. They’re advocates for your business and will often fly under the radar as you don’t hear anything from them as they’re happy with the service they’re receiving.
This doesn’t mean they shouldn’t be focused on though. Actually these ‘quiet’ customers are usually the most vocal to friends and family and are your biggest brand ambassadors.
So how do we turn every client into a brand ambassador?
Keeping Them Happy
Build and deepen relationships with your customers. This seems like a pretty obvious one as you’re always doing this during appointments but there are plenty of other ways that you deepen this relationship with minimal effort from your side.
Setting up automated email campaigns or text campaigns is a great way to provide touch points to Clients between appointments to let them know you’re there. This means setting up an automated email or text campaign ONCE and adding all of your clients to this flow. If these messages are conversational and provide personalised contact points this will deepen the relation with your clients.
Knowing Your Clients
I’m not talking about each client on an individual basis here, I’m talking about the TYPE of people that use your services. Their attitudes, purchase patterns and demographic profiles. Such knowledge about your clients helps you to target your promotional material and advertising efforts to similar clients who could bring extra revenue to your Practice.
Diving Down into Demographic Detail
So how do we identify and know our clients?
You already will have a database of Clients if you’re already in practice. This is a great tool to use to profile your clients and build a demographic profile for advertising to ask.
Good questions to ask when looking through your database:
Let's look at each one of these points in detail:
Where do they live?
Identifying where your Clients live will give you information on where to set your advertising region when you’re setting up campaigns on social media (Facebook and Instagram) or on Google. One of the main factors when setting up these campaigns is location so this is a really important factor to analyse and understand.
Economic Status of my Clients?
This may not be something you ask specifically of your clients however, when getting to know your clients asking them what type of job they do or what industry they work in is an extremely important piece of information you can use to help build your business.
What it allows you to do is search those roles and industries and find out the average salary for those roles. From there you can build a picture of the economic status of your customers and when setting up your campaign know which income type to target specifically.
How much are my clients spending?
Purchase history is a great way to establish whether you’re retaining clients or whether they’re having a few appointments with you and dropping off. Building that relationship, which we spoke about earlier, can reduce the rate of losing customers but ultimately if you know a certain type of customer is more likely to leave after only a few appointments you can spend more time advertising to these customers about the benefit of staying with you in the long term.
What to take away from this?
Understanding your clients on a deeper level will allow you to draw data and target similar people that could become clients for you. It also gives you information to retain clients for longer periods and allows you to effectively market to clients who may be at risk of leaving your Practice.
Ultimately, happy clients will stay with you, building that rapport and having a deeper understanding of your clients will lead to happier clients and longer relationships with them.
Google is by far and away the best tool in your advertising Arsenal. Most consumers' first port of call when looking for any information, products or recommendations is to go to Google. This is why you ABSOLUTELY should be advertising on Google!
When you sign up for Google, it’ll actually take you through the setup of your first Google Advert. Google has lots of handy features to help you if you’ve never used Google Advertising before and they also have dedicated support teams in place you can contact over email, phone or chat who are there to assist 24/7.
Google really is fantastic.
That being said, how do you use such an amazing tool? Looking at it, it can be quite overwhelming with lots of options, ‘bidding strategies’ and keywords you can use.
In my opinion, I would have a look for a basic Google Advertising course if you’re wanting to start out yourself. Or look at getting someone to assist you (like us here at F365!) who know the market and have already done the work before so know exactly what's needed to go into successful adverts.
If you feel confident to go it alone, awesome, my best piece of advice is to do research before you start your advert. Researching KEYWORDS is huge. Google uses keywords to determine where to place your ad. If you have a keyword of “Sandwich” Google will make the decision to show your ad to people who want to “make a sandwich” that are looking for the “best sandwiches in the world’ that want to find somewhere to eat a sandwich but actually your advert might be about a sandwich you’re selling so you only want to target people that are looking to buy a sandwich.
What do you do? Well, KEYWORD doesn’t actually just have to be one word, you could set a keyword of “buy sandwiches near me” that way, anyone searching for that specific phrase should hopefully see your advert!
You’ll want to add around 20 relevant keywords to your first advert. Anymore and you could risk spreading your advertising budget a little too thin!
Google actually has a free handy tool called Google Trends where you can put your website in and it picks out your keywords. Whatsmore, you can even put in a competitor's website address and see what keywords they’re using!
In reality, you know your business better than anyone, unless you’re using a specialist in the field (like F365) to setup your campaigns, you’re probably better spending the time to work on upskilling on Google Advertising because it really is extremely power and will be a driving force behind your marketing efforts.
Facebook is a little different to Google. Most companies use Facebook for Business to Consumer advertising (not business to business) as the majority of its users are potential customers for your business. Facebook also doesn’t use keywords but allows you to define the type of person - their age, gender, interests and behaviours - that you’d like to show your advert to.
Facebook is also very powerful. From the person type or audience you have defined it will then narrow this down using AI (artificial intelligence) and target people who are most likely to interact with your advert.
The longer you run an advert on Facebook the better as Facebook is constantly gathering information and data to make your advert smarter and smarter.
My best piece of advice when advertising on Facebook is to try and really define your ideal customer, who are they? What are they searching for? What is their age range?
By understanding your customer it’ll allow you to give Facebook lots of information for Facebook to use to target those people.
With all advertising you should always keep your eyes on your ROI - Return on investment. How much are you spending per day, per week and per month and how many enquiries, leads and eventually new customers are you getting from this?
Reporting is something lots of businesses really put on the back burner when it comes to advertising. Especially if the advertising is working well, at that point. HOWEVER if you know which adverts perform best, which audience responds best to each type of content this will really help you maximise profit from advertising and ensure that no budget is being wasted.
If you’re unsure where to start with marketing reporting you’re not alone. We set up a Practice Coach Clinic as a way to coach practitioners just like yourself in everything on the marketing side of running a business. If you’d like to get in touch with us to see how we can help with your marketing or marketing reporting, use the contact us page here:
Private Healthcare in the UK is something of a luxury. As such, engaging your patients within the process means you are able to retain your patients and make sure they’re getting the best of our the care with you.
Everyone is different and as such, how people interact with their health goals and plans will differ. However, for most people actually seeing, understanding and engaging in their care will ensure continued improvement and engagement in the process.
Patient Engagement really is getting patients involved in the decision making process surrounding their care and actually giving them the visibility on the improvements they’re making.
Studies have shown that greater patient engagement in health care leads to improved health outcomes. For you as a Private Practitioner this means that if you have a patient that is more actively engaged in their care and they fully immerse themselves in the process they’re more likely to achieve better outcomes and hit those health goals you have set!
As I’ve already mentioned, if patients are able to immerse themselves in your care this can really help to ensure Patient Engagement. Using a Practice Management System (like Function 365) you have the ability to create a timeline of care, which is viewable by the patient. It includes medication, test scores, health, and can show visibly to the patient improvements being made over time.
Also, offering Group Based Care is a really easy way to open up Private Healthcare to patients that really need the care but it may not necessarily be accessible to them in a 1-2-1 setting. Function 365 have just launch Group Based Care as an option within the system and have taken something which is extremely difficult to manage and organise and made it really simple for your practice to implement.
If you’d like more information about Group Based Care you can get in touch with us and book a demo via our website here:
Book A Demo
Facebook is an extremely powerful tool. Think about your medical practice for a moment, how many people walk past your doors every day?
Well, Facebook is your digital door. Allowing you to showcase your business to potential clients near you who are already in the market for your medical services.
Ever noticed that handy little “Boost Now” button that pops up at the bottom of your posts on Facebook? It looks handy but don’t be fooled. If you click it you have the ability to show your advert to SOME people but are they the RIGHT people?
Consider doing some research into Facebook Advertising through Facebook’s handy business manager - https://business.facebook.com/
Facebook’s business manager allows you to create targeting advertising campaigns for your Medical Practice which are highly targeted to your perfect client but also allows to you set other demographic criteria like; age, gender, location and so much more!
A short course that’s really handy to get your head around the basics is:
The Ultimate Facebook Ad & Marketing Guide - https://www.udemy.com/course/how-to-create-facebook-ads-like-a-pro-facebook-marketing/
This one might sound pretty simple but sometimes people forget your business page isn’t like your regular Facebook page. That funny cat meme you shared with your friends may not be the most appropriate thing to post on your business profile!
Struggling for ideas? My advice is to use social media as a chance to tell your story.
Did you know, every 4th post down your Facebook timeline is an advert (go on, check it - it’ll say “Sponsored” right under the name). We’re constantly being fed information and pretty much all of that now is either photo or video. Don’t have any or many photos to post? Don’t sweat it, sites like Canva (https://www.canva.com/) are super helpful to create professional looking artwork or material for both your social feed and even your website, better still, Canva is actually free.
Let me wrap this one up here - Facebook advertising can be a minefield and I completely understand why some companies think it’s easier to get a digital marketing company to do the work for them HOWEVER with a little bit of time you can actually become a Facebook Ads pro pretty quickly!
In 2021 it is now recorded there are 2.89 billion people on Facebook.
Just let that number sink in.
Since its inception in 2009 Facebook (and other social media) has been connecting people, business and communities together. So what can Social Media do for your business?
Social Media is really powerful at increasing brand awareness of a business. You’re able to connect with people who may never heard of your (yet) but are actively searching for a Medical Practice just like yours!
Before social media, companies relied on the local area, word of mouth and print advertising. Social Media is so incredible because it’s free and you have the potential to reach millions of people in your target area at the click of a button.
Click the linked and give us a follow!
Your social feeds are your chance to show a little bit more about yourself, your practice and even about your ethos, what you stand for. In private practice you’re asking people to spend money and trust you. It’s a lot easier to trust you if they feel they know you!
Now I’m not saying you should post personal content and information but simply a picture of yourself explaining who you are and the same for your staff/colleagues makes potential customers feel an association with your company and brand.
A really handy tool that you can utilise on social media is the “push to website” feature.
Posting regularly with a like to your website is HIGHLY recommended. This gives your followers a chance to explore content on your website and get to know the services you offer. As well as this, Facebook allows you to to put a Button at the top of your Facebook page. If you set this up with your website link, people will be able to reach your site a lot more easily.
I’ve mentioned above that social media is free, and it is, but if you want to really start generating leads it’s a good idea to consider paid social media advertising (I’ll cover this in detail in a later blog).
Let’s wrap this up - is Social Media powerful? ABSOLUTELY! Should your business be on Social Media? 100%. It gives your customers a chance to interact with you on a different level, it allows you to speak directly with customers and better yet, you can advertise to people you would never have reached without the power of Social Media!