Paid Facebook Advertising

Facebook is an extremely powerful tool. Think about your medical practice for a moment, how many people walk past your doors every day? 

Well, Facebook is your digital door. Allowing you to showcase your business to potential clients near you who are already in the market for your medical services.

To Boost v To Advertise

Ever noticed that handy little “Boost Now” button that pops up at the bottom of your posts on Facebook? It looks handy but don’t be fooled. If you click it you have the ability to show your advert to SOME people but are they the RIGHT people?
Consider doing some research into Facebook Advertising through Facebook’s handy business manager - https://business.facebook.com/ 

Facebook’s business manager allows you to create targeting advertising campaigns for your Medical Practice which are highly targeted to your perfect client but also allows to you set other demographic criteria like; age, gender, location and so much more!

A short course that’s really handy to get your head around the basics is:

The Ultimate Facebook Ad & Marketing Guide - https://www.udemy.com/course/how-to-create-facebook-ads-like-a-pro-facebook-marketing/

Know Your Audience

This one might sound pretty simple but sometimes people forget your business page isn’t like your regular Facebook page. That funny cat meme you shared with your friends may not be the most appropriate thing to post on your business profile! 

Struggling for ideas? My advice is to use social media as a chance to tell your story.

Text v Photo

Did you know, every 4th post down your Facebook timeline is an advert (go on, check it - it’ll say “Sponsored” right under the name). We’re constantly being fed information and pretty much all of that now is either photo or video. Don’t have any or many photos to post? Don’t sweat it, sites like Canva (https://www.canva.com/) are super helpful to create professional looking artwork or material for both your social feed and even your website, better still, Canva is actually free.

Let me wrap this one up here - Facebook advertising can be a minefield and I completely understand why some companies think it’s easier to get a digital marketing company to do the work for them HOWEVER with a little bit of time you can actually become a Facebook Ads pro pretty quickly!

The Power of Social Media

In 2021 it is now recorded there are 2.89 billion people on Facebook.

Just let that number sink in. 

Since its inception in 2009 Facebook (and other social media) has been connecting people, business and communities together. So what can Social Media do for your business?

Get Your Name Out There

Social Media is really powerful at increasing brand awareness of a business. You’re able to connect with people who may never heard of your (yet) but are actively searching for a Medical Practice just like yours!

Before social media, companies relied on the local area, word of mouth and print advertising. Social Media is so incredible because it’s free and you have the potential to reach millions of people in your target area at the click of a button.

Popular Social Media Websites:

Facebook

Instagram

Linkedin

Twitter

Click the linked and give us a follow!

People Buy From People

Your social feeds are your chance to show a little bit more about yourself, your practice and even about your ethos, what you stand for. In private practice you’re asking people to spend money and trust you. It’s a lot easier to trust you if they feel they know you!

Now I’m not saying you should post personal content and information but simply a picture of yourself explaining who you are and the same for your staff/colleagues makes potential customers feel an association with your company and brand.

Drive from Social to Web

A really handy tool that you can utilise on social media is the “push to website” feature.

Posting regularly with a like to your website is HIGHLY recommended. This gives your followers a chance to explore content on your website and get to know the services you offer. As well as this, Facebook allows you to to put a Button at the top of your Facebook page. If you set this up with your website link, people will be able to reach your site a lot more easily.

Generate Those Leads

I’ve mentioned above that social media is free, and it is, but if you want to really start generating leads it’s a good idea to consider paid social media advertising (I’ll cover this in detail in a later blog).

Let’s wrap this up - is Social Media powerful? ABSOLUTELY! Should your business be on Social Media? 100%. It gives your customers a chance to interact with you on a different level, it allows you to speak directly with customers and better yet, you can advertise to people you would never have reached without the power of Social Media!

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