Google My Business: What is it and how can it help your Private Medical Practice

Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing business listings, you can help customers find your business and tell them your story. You can also use Google My Business to post updates about your business, such as promotions and events.

Setting up your business on Google My Business is simple and only takes a few minutes. First, you'll need to create a Google account if you don't already have one. Then, go to and click "Start now." Enter your business name and address. You can also add photos, contact information, and other details about your business. Once you're finished, click "Continue."Google will then verify your listing by sending a postcard with a PIN to your business address. Once you receive the postcard, enter the PIN on your listing to finish the verification process. That's it! Now your business will be easier for customers to find online when they're searching on Google.

Assuming you've already claimed your business on Google My Business (if not, do that first!), there are two ways to manage your listing: using the desktop version of Google My Business, or via the mobile app. 

 Desktop is great for managing all the details of your listing in one place. You can see insights into how customers are finding and interacting with your business, post updates and photos, and change your business information all from the same page. However, it can be a bit cumbersome to use if you're constantly on the go.

The Google My Business mobile app (available for both iOS and Android) is designed for busy business owners who need to be able to update their listings quickly and easily. With the app, you can see how customers are finding you, post updates and photos, and make changes to your business information - all from your phone. 

So which should you use? If you're managing a large business with multiple locations, or if you need to be able to see detailed insights into customer interactions, the desktop version of Google My Business is probably the way to go. But if you're running a small business or sole proprietorship, and you need to be able to update your listing quickly and easily, the mobile app is probably a better choice. Whichever way you choose to manage your Google My Business listing, just make sure you're keeping your information up-to-date and regularly posting fresh content - that's what will help you attract new customers and grow your business.

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