It can be tough to get patients through the door of your private clinic, but with the right marketing strategy it's definitely doable. One great way to introduce potential patients to the high-quality care you're providing is by using introductory offers. This blog post will discuss some of the best ways to utilise introductory offers and drum up new business for your clinic!
For new clinics, getting established in an area can be pretty difficult. You may have lots of competition or struggle to get the word out that you've opened. There are plenty of ways to get new patients from leafleting, digital marketing, advertising online or in your local paper. But when you do this, what are you going to be advertising? Is it enough to just show the service you're offering? Maybe it is, but a lot of times it takes a little nudge to ensure that the advertising strategy you're using works!
One of the best ways to ensure this is by offering something as part of your advertising strategy. This could be a discount on the first consultation, or a freebie such as a voucher for a treatment or initial consultation. Whatever you decide to offer, make sure it's something that will really entice people to come and try out your clinic.
Introductory offers are a great way to get people in the door, but you also need to make sure that they have a positive experience once they're there. That means providing top-notch care and customer service throughout their time at your clinic. If you can do that, you're well on your way to gaining lifelong customers!
The hardest part of running any business is establishing yourself in the market. It takes time to build up a large customer base of patients who trust in you and the care you provide. Some people may not even realise that private care is the best route for them but just by getting them through the door you'll be able to show them why your practice is the best way forward for them.
There are many other ways in which you can advertise and gain new patients at your clinic, today I've only focused on one but in reality, it would be used in conjunction with many other strategies (like digitally advertising your offer) - if you are struggling with advertising or getting new patients, some speak to us. Our marketing team are specialists in how to market a private clinic and are more than happy to help you on your way! Get in touch today: Contact Us