Creating amazing videos for social media doesn't have to be expensive or time-consuming, especially when you're running your own Private Practice. In fact, you probably have everything you need to get started right now! In this guide, we will discuss the basics of creating eye-catching videos for social media. We will also provide a list of essential photography and filming equipment, as well as free editing software. So what are you waiting for? Let's get started!
Equipment You'll Need:
-A digital camera or smartphone with a good camera
-A tripod
-A backdrop (a white wall or sheet will work fine)
-Studio lights (optional, but recommended)
Free Editing Software:
-Canva
-Capcut
-DaVinci Resolve
Creating Your Video:
1. Decide on the content of your video. What do you want to film? This can be anything from a short clip of you talking about your Private Practice to a tour of your office space. Be creative and have fun with it!
2. Set up your equipment. Place your camera on the tripod and position it so that it is pointing at the backdrop. If you are using studio lights, set them up so that they are shining on the backdrop (but not in the camera's line of sight).
3. Film your video! Make sure to speak clearly and slowly, and edit out any mistakes using the free editing software listed above.
4. Once you're happy with your video, post it to your social media accounts and watch the likes and comments roll in!
It may sound simple to create a great video, but the secret is all in the editing. Make sure you have good-quality footage to start with and then edit the rest! You can use tools like Canva (which are basic but really easy to use) all the way through to DaVinci Resolve, which is a high-end video editing software (with a free version). So if you decide you'd prefer to hand your editing over to a professional after a rough draft, it's super easy to do so, as most professionals use DaVinci Resolve! Just remember, the key to a great video is all in the editing, so take your time and make sure your finished product is something you're proud of.
One final note from us, you can utilise the power of video inside Function 365 with ease. We allow you to add videos to your instance of the platform to guide your patients along their healthcare journey with you. So getting into the swing of making videos quickly and easily could save you some valuable time down the line!
If you'd like to know more about the software we've spoken about in this blog post, I've included some links to their websites for you to have a look around and find the software that's right for your editing skill level and needs:
