In 2021 it is now recorded there are 2.89 billion people on Facebook.
Just let that number sink in.
Since its inception in 2009 Facebook (and other social media) has been connecting people, business and communities together. So what can Social Media do for your business?
Social Media is really powerful at increasing brand awareness of a business. You’re able to connect with people who may never heard of your (yet) but are actively searching for a Medical Practice just like yours!
Before social media, companies relied on the local area, word of mouth and print advertising. Social Media is so incredible because it’s free and you have the potential to reach millions of people in your target area at the click of a button.
Click the linked and give us a follow!
Your social feeds are your chance to show a little bit more about yourself, your practice and even about your ethos, what you stand for. In private practice you’re asking people to spend money and trust you. It’s a lot easier to trust you if they feel they know you!
Now I’m not saying you should post personal content and information but simply a picture of yourself explaining who you are and the same for your staff/colleagues makes potential customers feel an association with your company and brand.
A really handy tool that you can utilise on social media is the “push to website” feature.
Posting regularly with a like to your website is HIGHLY recommended. This gives your followers a chance to explore content on your website and get to know the services you offer. As well as this, Facebook allows you to to put a Button at the top of your Facebook page. If you set this up with your website link, people will be able to reach your site a lot more easily.
I’ve mentioned above that social media is free, and it is, but if you want to really start generating leads it’s a good idea to consider paid social media advertising (I’ll cover this in detail in a later blog).
Let’s wrap this up - is Social Media powerful? ABSOLUTELY! Should your business be on Social Media? 100%. It gives your customers a chance to interact with you on a different level, it allows you to speak directly with customers and better yet, you can advertise to people you would never have reached without the power of Social Media!